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TradeInsight Expands Trade Promotion Outreach and Education Efforts with Debut Alliance Partner Program

Pittsburgh, PA (PRWEB) January 25, 2012

TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, officially launches its Alliance Partner Program to further educate and extend its outreach within the Consumer Packaged Goods (CPG) industry. The announcement of a network partnership program for Brokers, Consultants, Enterprise Resource Planning (ERP) dealers and other specialized CPG solution providers arrives as many manufacturers are seeking advice on trade spend best practices and new solutions to gain visibility into trade spend activity.

By joining the TradeInsight Alliance Partner Program, companies can expand their existing portfolio of solutions to include a market-leading trade promotion software solution that will aid clients in transforming their trade promotion efforts. Despite the importance of trade promotion effectiveness, a majority of CPG manufacturers continue to manage the second greatest expense on their balance sheet with manual processes and homegrown tools.

In 2011, almost 30 percent of CPG companies adopted a software solution, including TradeInsight’s next generation Software-as-a-Service (SaaS) tool, to gain better visibility into trade spend effectiveness. The TradeInsight low-cost, subscription-based TPM software is easy to use, quick to implement and more importantly, simple to endorse through the new Alliance Partner Program.

A partnership with TradeInsight offers both financial and strategic advantages. Partners will have the opportunity to strengthen rapport and further solidify client relationships by providing access to a proven low-cost, low-risk approach to TPM. Benefits including sales and marketing support, access to educational tools and the ability to leverage Tradeinsight’s best practices for trade promotion planning, tracking and analysis will arm partners with valuable industry knowledge. Plus, compensation will be given for each referral that successfully signs a TradeInsight subscription.

TradeInsight will host a live web presentation February 16 at 1:30 p.m. EDT to outline the Alliance Partner Program as well as the tangible benefits of collaborating with the debut partnership network. To learn more about TradeInsight and the Alliance Partner Program, visit http://www.tradeinsight.com/partner or call 813.620.3595.

About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to incorporating TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To larn how to sell more and pass smarter, visit http://www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related article. Connect with TradeInsight on LinkedIn, lag the company on Twitter and become a fan on Facebook.

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