Robert Plank asked:
There are some mistakes those marketers make after a successful webinar has been conducted. After all of the excitement and exhilaration of organizing your first successful event online, you might miss some important things you need to do to get your goals ahead and reach the target you have in mind. Now this done not necessarily translate into turning your attendees into paid students of a six week intensive upper end webinar course but there are some simpler things you need to do to ensure you as the presenter gets maximum benefit from your hard effort organizing and running the webinar.
Do not ever fall into making the mistake that after with webinar is over, your work is over. The truth is far from that. In fact this is just the getting of your new venture into a different territory and a new level of success.
The key is to follow-up and do this consistently short term and long-term without bugging them or irritating them Offer another webinar on a similar topic so you can start building rapport with your attendees and gain their truest and interest in your predicts and services.
So how do you do an immediate follow-up? It is easy, For instance if you are teaching people how to get traffic to their sites form a forum, simply include a link at the end of the webinar to drive them to that site and place your paid product on the URL. It might be an upgrade to the existing system you have shared with them or it may be membership site that requires them to sign up for additional information to help them reach their goals.
The only glitch to this arrangement is, most webinar software wont allow you to place a clickable link at the end of your presentation for your attendees to click on,. Instead they have to type on the address given. Some people won’t bother to type in this long URL to get to the page you want them to go. Some who do refuse to purchase now because of their own reasons and expectations. This can be a tough nut to crack! Worse, people who don’t take the time to attend your webinar or don’t stay long enough to see the end of it will never get to see the URL you want them to go.
The ideal way to ensure your attendees get to see this link is to send them an email right after the webinar is over. Thank them for attending your vent and make a nice offer perhaps a huge discount for participants to purchase your product or services. If you aren’t sure that your attendees will see the email with the offer then do this consistently for five consecutive days, Send an email everyday with your offer and do not switch to another offer until the five day period is up. Believe me there will be buyers down the road if you choose this path. Some people simply choose to wait for a few days before making a purchase.
The thing to remember is do not switch form one topic to another before the 5 day period id over, If you are talking a lot about forum marketing in your webinar please do not change it to ad sense the next day, This would seriously jeopardize your credibility and cause people to lose interest an faith in you and your products.
Ashley
There are some mistakes those marketers make after a successful webinar has been conducted. After all of the excitement and exhilaration of organizing your first successful event online, you might miss some important things you need to do to get your goals ahead and reach the target you have in mind. Now this done not necessarily translate into turning your attendees into paid students of a six week intensive upper end webinar course but there are some simpler things you need to do to ensure you as the presenter gets maximum benefit from your hard effort organizing and running the webinar.
Do not ever fall into making the mistake that after with webinar is over, your work is over. The truth is far from that. In fact this is just the getting of your new venture into a different territory and a new level of success.
The key is to follow-up and do this consistently short term and long-term without bugging them or irritating them Offer another webinar on a similar topic so you can start building rapport with your attendees and gain their truest and interest in your predicts and services.
So how do you do an immediate follow-up? It is easy, For instance if you are teaching people how to get traffic to their sites form a forum, simply include a link at the end of the webinar to drive them to that site and place your paid product on the URL. It might be an upgrade to the existing system you have shared with them or it may be membership site that requires them to sign up for additional information to help them reach their goals.
The only glitch to this arrangement is, most webinar software wont allow you to place a clickable link at the end of your presentation for your attendees to click on,. Instead they have to type on the address given. Some people won’t bother to type in this long URL to get to the page you want them to go. Some who do refuse to purchase now because of their own reasons and expectations. This can be a tough nut to crack! Worse, people who don’t take the time to attend your webinar or don’t stay long enough to see the end of it will never get to see the URL you want them to go.
The ideal way to ensure your attendees get to see this link is to send them an email right after the webinar is over. Thank them for attending your vent and make a nice offer perhaps a huge discount for participants to purchase your product or services. If you aren’t sure that your attendees will see the email with the offer then do this consistently for five consecutive days, Send an email everyday with your offer and do not switch to another offer until the five day period is up. Believe me there will be buyers down the road if you choose this path. Some people simply choose to wait for a few days before making a purchase.
The thing to remember is do not switch form one topic to another before the 5 day period id over, If you are talking a lot about forum marketing in your webinar please do not change it to ad sense the next day, This would seriously jeopardize your credibility and cause people to lose interest an faith in you and your products.
Ashley
